Understanding blends: the Wildwood story
Wildwood Duck Egg, for all its botanical looks, is a viscose-linen blend: the linen is a natural fibre, and the viscose is plant-derived but processed with chemicals. Like our other prints it is dry-clean only. For most people none of that matters; for people who want strictly natural fibres it matters completely, and they should look to our plain cotton-linens, our fully natural plains, or the GOTS certified Olicana range instead.
Why give a single fabric its own page? Because Wildwood Duck Egg is where two things we care about meet head on: a print our customers genuinely adore, and our promise to tell you the truth about what things are made of, unprompted. The honest version of that meeting is this page.
What a blend actually is
A blended fabric weaves two fibres together so each contributes what it does best. In a viscose-linen, the linen brings its natural texture and depth, and the viscose, a fibre made from plant cellulose, is prized in the trade for the way it drapes and takes colour. The result, in Wildwood's case, is a print with a softness and depth that customers fall for on sight. So the blend is not a corner cut; it is a deliberate recipe. The honesty question is simply about the word natural. Viscose begins as plant matter, but turning it into fibre involves chemical processing, so a viscose blend cannot honestly be called all-natural, and we will not call it that, however organic the garden on its surface looks.
Why we tell you unprompted
Plenty of customers would never have asked, and the fabric would have delighted them just the same. We tell you anyway, for a simple reason: some people choose natural materials for reasons that matter deeply to them, environmental conviction, chemical sensitivity, or simply the integrity of the thing, and those people deserve the fibre content before they fall in love, not after. A fabric library you can trust on the awkward detail is a fabric library you can trust on everything else. That is the whole philosophy, in one duck egg print.
Choosing with open eyes
So, plainly: if you love Wildwood Duck Egg, have it, knowing it is a viscose-linen blend and that, like our florals and prints generally, it is dry-clean only, with the loose cover making the cleaner's trip easy. If strictly natural fibres are the point for you, steer instead to the plain cotton-linens, the fully natural plains such as Snow Drop and Cool Coconut, the plain linens, or the Olicana range, which carries GOTS certification, the strictest organic textile standard there is. And if you are unsure where any named fabric in the library sits, ask us or ask Nadia: fibre content and care for any specific fabric, confirmed in minutes, because guessing is the one thing we never do.
A library you can trust on the awkward detail is a library you can trust on everything. That is the whole philosophy, in one print.
SophieLovely things to do next
Meet the Wildwoods in person, or go straight to the strictly natural shelf: both paths start with samples.
Questions, answered honestly
Is Wildwood Duck Egg a natural fabric?
It is a viscose-linen blend: the linen is natural, and the viscose is plant-derived but processed with chemicals, so we will not call it all-natural. For most people that distinction changes nothing; for those who want strictly natural fibres, the plain cotton-linens, fully natural plains and the GOTS certified Olicana range are the honest steers.
How do I wash Wildwood covers?
You do not: like our florals and prints generally, Wildwood is dry-clean only, because machine washing degrades the print. The loose cover unties at the back for an easy trip to the professionals, and spills in the meantime are blotted with a dry towel, never rubbed and never wetted.
What is viscose, exactly?
A fibre made from plant cellulose, prized for the way it drapes and takes colour, which is part of why Wildwood prints look so soft and deep. Because the plant matter is chemically processed into fibre, viscose sits in between in the natural conversation: plant-derived, but not what we would honestly call all-natural.
Which of your fabrics are certified organic?
The Olicana range is GOTS certified, the strictest organic textile standard. Beyond certification, fully natural-fibre choices include our plain linens and plains such as Snow Drop and Cool Coconut. Tell us natural matters to you and we will steer precisely, across the fabric and the rest of the build too.
Do other fabrics in the library have surprises like this?
Our promise is that nothing should be a surprise: where a beloved fabric is a blend, or dry-clean only, or otherwise asks something of you, we say so before you commit, on these pages, through Nadia and on the care label. Ask about any specific named fabric and we will give you its fibre and care, plainly.


